Chex Mix

Chex Mix

BRANDING

BRANDING

Chex Mix needed a little spice, so I gave it a neon sister. This special edition concept takes a classic grocery store staple and plugs it into a high-voltage, Cinco De Mayo-inspired world. To capture a Gen Z audience, I traded the traditional bag for a high-contrast, attention-grabbing palette designed to dominate the snack aisle. The goal was to bridge the gap between modern maximalism and vintage nostalgia, using delicate, intentional illustrations to give the bold colors a tactile, "old-is-new" feel.

Chex Mix needed a little spice, so I gave it a neon sister. This special edition concept takes a classic grocery store staple and plugs it into a high-voltage, Cinco De Mayo-inspired world. To capture a Gen Z audience, I traded the traditional bag for a high-contrast, attention-grabbing palette designed to dominate the snack aisle. The goal was to bridge the gap between modern maximalism and vintage nostalgia, using delicate, intentional illustrations to give the bold colors a tactile, "old-is-new" feel.

© 2026 Brenna Langfield

brenna@langfieldesigns.com

Based in GRAND JUNCTION, CO

© 2026 Brenna Langfield

brenna@langfieldesigns.com

Based in GRAND JUNCTION, CO