Ditch the fluorescent lights and humming machines. Meet Upcycles, a hybrid thrift store and laundromat designed to turn a chore into a fun new experience. Working alongside three other designers, we brought this collaborative vision to life. We built a cohesive brand identity that touched every single consumer pivot point, from the physical store layout and packaging to digital ads and custom merchandise. Our goal wasn’t just to design a logo, it was to brand the entire experience.